I have been playing on Empire Avenue for a week or so. I am trying to make sense of EA from a couple of directions. First I want to figure out how to win. My competitive streak is grabbed by the game. Second I want to figure out if EA can really be used for anything important. I also wonder if useful and winning are mutually exclusive in this game.
For now I am running as many missions as possible to build my currency. So many missions that EA has throttled my mission running a few times. I am turning all my currency into purchasing stocks; primarily Newbies. The next challenge will be to prune those Newbies that have become disinterested before their price plummets. I am also investing in folks who have made substantial investments in me to stabilize my share price. I hope my investments in them will discourage investors from selling my stock in the event of a price dip.
I am not sure how this relates to building my personal brand. I notice from Klout that my Social Media engagement is rising, but I am concerned that much of it is fluff or unrelated to me. EA has encouraged me to engage in several media that I had ignored previously. This blog is an excellent example of something that EA has prompted.
I don't have any conclusions yet. I plan to continue to stumble around (another SM that EA pushed me into) Empire Avenue and the rest of the plethora of Social Media to see what turns out.
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